Immerse Yourself in Snow Country! Join the Host a Photo Campaign on Instagram.

Do you love winter landscapes, unique cultural experiences, and breathtaking snowy scenery?
Here’s your chance to showcase your best winter shots!

Whether it’s the magical snow-covered landscapes, the vibrant local festivals, or the warmth of people living in harmony with the snow, capture the essence of “Snow Rich” Tokamachi and share it with the world!


📸 Contest Details

🗓 Entry Period:

February 10 – March 16, 2025

📍 Theme:

Share your unique and inspiring snowy moments from Tokamachi!

From stunning winter views to heartwarming local traditions, showcase the beauty and richness of life in this snowy paradise.

📩 How to Enter:

1️⃣ Follow @snowrich_tokamachi on Instagram.
2️⃣ Set your Instagram account to public.
3️⃣ Post your photo or video taken in Tokamachi.
4️⃣ Use the hashtags #snowrich and #unknownjapan in your caption.
5️⃣ Add “Tokamachi, Niigata” as your location.
6️⃣ Show your post at designated locations in Tokamachi and receive a special gift!


❄️ Why Join?

✔ Experience immersion in snow country !
✔ All participants will receive an exclusive kimono bookmark!

Winter in Tokamachi is more than just snow—it’s a celebration of culture, art, and community. Don’t miss this opportunity to immerse yourself in one of Japan’s most unique winter destinations!

Start capturing and sharing today!

📍 For more details, visit: Official Instagram @snowrich_tokamachi

<Terms and Conditions>
•Only the photographer who owns the copyright to the submitted work is eligible to apply for this campaign.
•Photograph or video entries must be taken in Tokamachi City.
•Multiple entries per person are allowed during the entry period.
•Photographs or videos taken in the past are allowed.
•The Entrants must obtain permission for the location where the photo was taken.
If taking a photo or a video of a person, the Entrant is responsible for confirming with the subject and obtaining his/her explicit consent to use the portrait. (If the subject is a minor,consent from their parent or legal guardian is required.)
•Entries may be used in publicity activities for this contest, as well as in printed materials, websites, SNS, etc. created for publicity purposes by Tokamachi City, Tokamachi City Culture and Tourism Promotion Council, and the Tokamachi Tourist Association without compensation and without prior notice to the Entrant.
•When using the submitted works, the author’s name may be hidden, and the same applies to those who have been authorized by Tokamachi City, Tokamachi City Culture and Tourism Promotion Council, and the Tokamachi Tourist Association to use those works. In addition, entries may be slightly modified.
•All internet connection fees and communication charges associated with this campaign are the responsibility of the entrant.
•This campaign is not provided by or sponsored by Meta, the operator of Instagram.
•Therefore, all users, including applicants and viewers, must abide by Instagram’s terms of use. The organizer is not responsible for any problems related to Meta’s services.
•The Organizers will not be held responsible for any trouble, damage or else (whether direct or indirect)incurred by the entrant as a result of entering this Campaign.
•Any matters not specified in these application terms and conditions are at the discretion of the organizer.